From the Invisible Hand Department

Adam Smith would be so proud.

Effective January 1st of this year, ExpoImaging has dropped the price on the Ray Flash ring flash adapter to $199.95. ExpoImaging notes that the price drop is a result of their now being able to purchase the Ray Flash direct from the manufacturer, which removes a layer of distribution costs.

(Heck that's cool by us. We'll take a price drop if it is result of an alien abduction yielding the formula for transparent aluminum if that's what it takes.)

They are kicking the new price point off with a contest, in which the winner will see his or her Ray Flash photo used in an ad. (Rights stay with the shooter.) ExpoImaging also is kicking in lotsa merch for the winning entry.

More details here.

(Photo ©2008 David Maynard)

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